Toto Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to historic success in F1

Mercedes team principal Toto Wolff is in advanced talks to offload part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6bn – an unprecedented figure for an F1 team – following McLaren were valued at £3.5 billion in a change of corporate structure in September.

The Austrian executive, who holds one-third of Mercedes F1, plans to divest a stake approximately 5%.

Wolff, aged 53 would stay on as team boss and CEO if the sale goes through.

Ownership Structure

The other shareholders in the team are Mercedes-Benz and industrial group Ineos, who both hold a third of the enterprise.

A Mercedes spokesperson said: "We are providing no comment on the matter. The governance of Mercedes F1 stays unaltered, and all three partners are dedicated to continued achievements of Mercedes-Benz in Formula One."

Valuation Growth

The deal signifies a significant increase in worth of Mercedes F1 after Ineos bought its share for £208m in 2022.

The rise demonstrates the expansion in market values of Formula 1 outfits in the past few years due to the growing popularity of the sport around the world.

This was also seen in the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which debuted last summer and earned more than $630m (£458 million) at cinemas worldwide.

It is Pitt's most successful film and the most successful sports film to date.

Present Performance

Mercedes are second in the team standings, trailing McLaren, with three races remaining this season.

Mercedes' primary racer British driver George Russell has won 2 of the 21 races so far and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a unprecedented eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Robert Thomas
Robert Thomas

Sophie van der Meer is a certified nutritionist and wellness coach with over a decade of experience in holistic health.